As with other highly popular franchises, the series’ popularity is bolstered by the ease with which players can engage with it across platforms, something that is increasingly important in a progressively platform-neutral age. This is important because it shows that GTA has appeal outside of its flagship title. GTA V and GTA San Andreas Multiplayer have been permanent features in the ranking since September 2015 and in January, they held spots #10 and #9, respectively. Its enduring popularity with PC gamers can be seen in our monthly Top 20 Most Played Core PC Games Ranking. Games like San Andreas, Vice City, and GTA III, which are each available as remasters on PC, console, and mobile, are still the current first choice of 20% of players. This is because older titles in the GTA franchise have been successfully ported to every platform. Although the series is principally played on consoles, 20% of GTA gamers play a GTA game on a PC, 8% on a smart device, and 7% on a dedicated handheld device (for example, the PSP). GTA’s appeal is also not limited to players using a single device. Despite strong showings from the likes of Zelda and Pokémon, GTA’s sky-high ratings have made it the most popular series in the industry.

GTA: the most popular franchise in gamingĪs we’ve already mentioned, the Grand Theft Auto franchise is the highest rated franchise out of the 100 franchises we monitor. In addition, GTA as an entire franchise is improving an astonishing 81% of players agree that the franchise still continues to improve over time.īut what is the secret behind its success? And how is the game still selling years after its launch? We took a closer look at our data to find out why. Unsurprisingly, Grand Theft Auto V (GTA V) is the crown jewel in the series and is the most played version of GTA by 63% of its fans. The franchise is also the fifth most played for all gamers and the most popular title among male gamers, with 42% having played it in the last six months.

It was rated 8/10 or higher by 82% of its players across the UK, US, Germany, and France and 10/10 by 40% of its players, beating off all the competition across the sector. The Grand Theft Auto franchise is the highest rated in the entire games industry, according to Newzoo’s Game Franchise Consumer Insights service.

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